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The UDAAP Trap: Avoiding CFPB Penalties for Financial Institutions Using Third Party Services
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Background
In response to the financial crisis and recession in the United States that began in 2007, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (now commonly known as “Dodd-Frank”). Dodd-Frank created a vast array of new financial regulations, including the new and independent Bureau of Consumer Financial Protection designed to “regulate the offering and provision of consumer financial products or services under the Federal consumer financial laws.”
Now known by its alphabet soup moniker, the CFPB has jurisdiction to enforce one of the simplest, yet most powerful, provisions in Dodd-Frank: “It shall be unlawful for any covered person or service provider to engage in any unfair, deceptive, or abusive act or practice.” These “unfair, deceptive, or abusive” acts or practices have become commonly known in the legal and financial industries as “UDAAPs.” The CFPB has not implemented formal rulemaking with respect to the prohibition on UDAAPs. Instead, it has made the conscious decision to largely implement its UDAAP rules via its enforcement actions and a series of guidance documents, including the “Supervision and Examination Manual,” which articulates CFPB’s expectations for how this law is to be enforced.